Valley Branding

Visual Identity & Art Direction

Visual Identity & Design

A visual identity should carry everything underneath the business: its story, its history, its strategy, and its purpose.

Design with intention

Like the brand story, the image is already there.

We don't make it up; we find it, then design it with precision across the logo, typography, color, imagery, and every place the brand shows up.

You know it's right when it doesn't feel new. It's less a surprise and more a calm recognition, as if it had always been there.

When the product already speaks loudly, the identity stays quiet and lets it lead. When a brand needs to be heard, we design it to be impossible to ignore.

It's never just a design. It's what the company looks like when it's fully itself.

Selected clients:
TolkApp, Wakker, Cappy, Rotterdam Philharmonic Orchestra, Twelve, House of Jim

You know it's right when it doesn't feel new. It's less a surprise and more a calm recognition, as if it had always been there.

When the product already speaks loudly, the identity stays quiet and lets it lead. When a brand needs to be heard, we design it to be impossible to ignore.

It's never just a design. It's what the company looks like when it's fully itself.

Selected clients:
TolkApp, Wakker, Cappy, Rotterdam Philharmonic Orchestra, Twelve, House of Jim

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Visual language for Dutch Civilian Action

Wakker by Petra Dijkstra: Visual identity, design system and social media strategy

Tolk app: Visual identity and UX design, built on the brand story and strategy we developed

Twelve: Office visuals that tell the company's story, bold and full of humor